Harvard Study Shows Most Social Media Sites Are For Looking At Pictures

September 16, 2009 at 8:08 pm (Internet) (, )

A recent research study by Mikolaj Jan Piskorski of Harvard Business School recent conducted a study of Social Networking sites that espouses what I have been saying about Social Media like FaceBook and Myspace as places to advertise for sometime. 

For one thing, findings show that people don’t click through on advertising on social networks. A good analogy is to imagine sitting at a table with friends when a stranger pulls up a chair, sits down, and tries to sell you something while you are talking to your friends. You will not get far with a strategy like this.

You can read more here

Mikolaj Jan Piskorski is an associate professor and a Marvin Bower Fellow in the Strategy unit at Harvard Business School.


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The Case Against Social Media – Part I

August 18, 2009 at 10:24 am (Internet) (, , , , )

Updated: 9-15-09 Changed “business tool” to “advertising vehicle”

I have been an opponent of social media as a business tool advertising vehicle because of the lack of ROI and the time and effort it takes. It’s a time suck and as a business owner you only have so much time in a day to do the things you really need to do.

Social media has a huge opportunity cost.

 This was my belief until I sat in on a seminar by Kurt Ballard of Zig Zag media. He used an example that may change my belief, or at least refined it.

 I still hold fast from the small business perspective. However, I might have a change of heart for the mega giant company’s point of view. But I still have some research to do so don’t quote me on that.


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