The Case Against Social Media – Part I

August 18, 2009 at 10:24 am (Internet) (, , , , )

Updated: 9-15-09 Changed “business tool” to “advertising vehicle”

I have been an opponent of social media as a business tool advertising vehicle because of the lack of ROI and the time and effort it takes. It’s a time suck and as a business owner you only have so much time in a day to do the things you really need to do.

Social media has a huge opportunity cost.

 This was my belief until I sat in on a seminar by Kurt Ballard of Zig Zag media. He used an example that may change my belief, or at least refined it.

 I still hold fast from the small business perspective. However, I might have a change of heart for the mega giant company’s point of view. But I still have some research to do so don’t quote me on that.



Permalink 4 Comments